Since the launch of shortening service su.pr packed with cool features in March 2009, StumbleUpon has grown tremendously. BlueGlass shares some interesting facts about StumbleUpon that you probably did not know about: 
Knowing how tech-savvy people these days are, it is not shocking to know that people would search for food online. Mashable shares a video on how such food truck businesses are using social media to reach their customers. This is a creative marketing strategy as they receive attention by announcing their location and people actually would go to find them.  Is print dead? (Is it really?) [INFOGRAPHIC] September 01, 2010 | Stephanie http://www.penn-olson.com/2010/09/01/is-print-dead-infographic/
Yet, I still know many people who prefer flipping tangible pages and value the freedom of being able to make notes or highlight key points on a physical textbook. Newspapers and magazines are still subscribed to.  7 out of 10 Marketers Have a Social Strategy August 31, 2010 | Willis Wee http://www.penn-olson.com/2010/08/31/social-strategy/
This is a more optimistic snapshot compared to a previous study which indicated more than 50% of the businesses don’t have a social strategy. If anything, the figure suggests that social media is slowly becoming an important part of businesses and is one of the key reasons why digital ad spending is slowly eating into the traditional advertising’s share.
We all see a pattern here – topping the charts are companies from oil & gas industries, as much as we often hate and curse them for ruining the environment. The below infographic shows what all the profit could provide for the world; digest it with a pinch of salt. Nevertheless it is interesting to know that every living person on earth could receive $6.75! (which we know is not going to happen) 
On top of that, as a person of influence, a taste-maker or even a Web celebrity, it has never been as easy as it is today. Here are 2 simple ways to get you to create your personal brand right from your smartphone.
The eye-catching advertisements make you think twice about the message they want to convey, and to arise the public awareness of the importance of protecting the nature. Among the third sector (otherwise referred to as non-governmental organisations and charities), they probably have the best and effective fear appeal messages which are very creative and the message is simple and clear.
It is official – Facebook is the number one ranking, surpassing Google’s Orkut as the leading social networking site for the first time in July 2010 with 20.9 million visitors while Orkut had only 19.9 million. This was followed by BharatStudent and then Twitter. If you were wondering to yourself, what is the big deal? I always hear about Facebook but seldom hear of Orkut. Well, here’s the BIG deal: Since Orkut’s launch in 2004, it has been the prevalent social networking site in India and in Brazil, despite not taking off as well in other countries.
In essence, creativity is a supporting element to better communication. The video below did extremely well to illustrate how a creative campaign succeeds in generating buzz but failed miserably to communicate the business messages. How a Start-Up Is Revolutionizing Mobile App Search August 25, 2010 | Willis Wee http://www.penn-olson.com/2010/08/25/mobile-app-search/
It approached app search in a social way, where search results are based on friends’ reviews and categorization. If you were an avid app store shopper, you would realize that the top 25 or 50 applications tend to be shown, while the rest of the apps are buried underneath, never to be found. Also, Apple’s keyword search algorithm isn’t as smart as its phone. At times, it returns with applications that you aren’t exactly looking for.
More than half of Facebook’s 500 million active users have engaged in social games, which makes up to 250 million social gamers worldwide. This statistic highlights social gaming’s growing popularity and as new age advertisers, it is important to take note of such trends. The Digg Story In An Infographic August 24, 2010 | Willis Wee http://www.penn-olson.com/2010/08/24/digg-infographic/
The start is always the hardest, especially when emotions were involved. CEO and Founder of Digg, Kevin Rose, started the company by investing $6,000 into the start-up. The sum was supposedly for his house’s down payment, which his action resulted in a broke up with his girlfriend as he chose Digg over the house.
Within a couple of clicks, advertisers are able to target consumers based on demographic, geographic or behavioral attributes. The ease of use, huge user base, precise targeting and measurable success of the ad platforms have contributed to a growing population of keen advertisers. According to eMarketer, total social network ad spending will hit more than $3 billion this year and will move on to hit the $4 billion mark in 2011.
Edelman Digital had been analysing the amount of online chatter over twelve months about major technology brands. The most astonishing finding was knowing there was a consistent pattern across eight Asian market. The most commonly used platform people turned to for such information: Twitter.
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