Social media is not only great for building relationships, it is great for collecting feedback as well. But how many companies actually take feedback seriously? How many are like Starbucks and Dell, which actually turn feedback into change for the better?
We all know that we don’t have the whole universe in our hands, and that some feedback generate either too expensive or infeasible ideas. But if you are looking at the long term, you must be ready to commit resources to improve product flaws.



The internet is abuzz with the launch of Apple’s 
Catching the Super Bowl Ads can never get easier than this. Forbes has
Google could be airing an
More than 
Walmart’s clown ad claimed top spot in 

The world of digital marketing is certainly moving fast ahead. While many are still trying to figure out how to leverage on
As you know, Sarah and I, together with 





















