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A study of over 1,500 consumers by market research firm, Chadwick Martin Bailey and iModerate Research Technologies revealed that both Facebook and Twitter are effective marketing tools – 60% of Facebook fans and 79% of Twitter followers are likely to recommend brands they follow.
On purchasing persuasiveness, 51% of Facebook fans and 67% of Twitter followers are likely to purchase products from the brands they follow. In both aspects, Twitter fared better than Facebook, which essentially means that it is a more effective marketing platform out of the two. But these statistics may vary from product to product. A restaurant may have a higher recommendation and purchasing rate compared to a real estate agent.
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Most who have used Twitter long enough would understand that it is now becoming a crucial part of business.
