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Starbucks® has managed to build a strong online presence through the use of Social Media platforms Facebook, Twitter and YouTube. Now, it is showing the world how to celebrate National Ice Cream Month with a simple application on Facebook.
Facebook Users can now (from July 6 to 19) log on and visit Share a Pint of New Starbucks® Ice Cream application to collect a coupon for a complimentary pint of any new Starbucks® Ice Cream flavor.
Whether the coupon is for surprising your loved ones or entirely for your own pleasure, hurry and grab one of the 20,000 coupons shared every day, quantities limited to about 800 pints an hour!
Starbucks® to date has close to 3.5 million fans on Facebook. Such success is the result of listening to fans’ comments and feedbacks and doing something about it. Starbucks® is truly sincere in connecting with and benefiting its Social Media Fans; something other companies can learn and benefit from.
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