Similar to Windows and Macintosh for computers, all smart phones require an operating system to function. So which are the few companies that have a share in this lucrative industry?
Expectedly, most of the companies are the big players in related industries, leaving the small players in the dust.
Who’s in There?
Symbian OS
Developed By: Symbian Ltd (Acquired by Nokia)
Used in: Nokia, Samsung, Sony Ericssion
What’s cool?: Has the largest mobile OS market share currently
Research in Motion (RIM)
Developed By: RIM (themselves)
Used in: All BlackBerries
What’s cool?: Blackberry Curve overtakes iPhone as best selling handset in U.S!
Windows Mobile
Developed By: Microsoft
Used in: Samsung, HTC, LG, Motorola, Pantech
What’s cool?: The upcoming Windows Mobile 7 codename is “Photon”
iPhone OS
Developed By: Apple Inc
Used in: iPhone, iPod Touch
What’s cool?: 1.5 Billion Apps downloaded in its first year of operation
Android Linux
Developed By: Android (Acquired by Google)
Used in: Nokia, Motorola, HTC
What’s cool?: It is also used in netbooks!
webOS
Developed By: Palm Computing (acquired by 3Com)
Used in: Palm Pre
What’s cool?: webOS features significant online social network and Web 2.0 integration
The Mobile OS Market Share
Global
In the U.S
Smartphones are slowly outcasting the “less-smarter” phones. With the ability to be connected (calls, SMS, internet) on the go, mobile marketing will be something to look for in the near future.
Images courtesy of ComScore
Data via ComScore, Gartner
Share this post
Related Posts
Tags: Mobile Marketing
