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Out-of-the-Blue, Creative, Exhilarating, Exciting, Vivacious, Energetic, Surprise, Effort, Affordable, Rules-Breaking, Attention Seeking, Effective, Viral!
These are some of the words that together, represent the essence of Guerilla Marketing. How can we use a simple idea to fascinate, delight and have our purpose fulfilled solely through word of mouth?
Guerilla Marketing cannot be taught through theories. It can only come alive through out-of-the-box creativity.
All I can do now is to let the videos illustrate and influence you to think with a new perspective.
Check out my favorite Rejoice campaign amongst others.
In this video, my pick is on the drink driving campaign. It really brings out the whole idea in split second, doesn’t it?
Look out for the “Look-inside” campaign at 0:43. Totally mind-blasting.
Nokia N81 Guerilla Campaign
Sushi Roll Guerilla Campaign
Nike Air Guerilla Campaign
DHL Guerilla Campaign
Mentos Bumble Gum Guerilla Campaign
Being entertaining in nature, it is no doubt that people who experience it are likely to share with their friends and family. Just like how I shared it with you, the viral impact is Guerilla Marketing true power.
Pass on the legacy.
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