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Building a strong brand either takes a great idea or a considerably long time. We recognize iconic brands when we see them, simply because they have unconsciously become part of our culture. For that reason, these brands will always have an advantage over the others.
Sadly, many businesses abandoned their hard-earned branding when they embarked on the Twitter journey. Branding builds familiarity and if you lose it, you lose the connection you have with consumers. This is why it is crucial for businesses to keep their branding consistent whether they are offline or online.
Here are some brands that upheld their image on Twitter. Looking at their profiles gave me a sense of familiarity, making it easy to relate to them.
@eBay
@eBayUK
@KodakCB
@MailChimp
@Shelldotcom
@ToysRUS
@Starbucks
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