Creative Ad: Solvil Titus

July 31, 2009 | Sarah Chong

What’s Creditable?
It is increasingly difficult to capture consumers’ attention. However, some characteristics of human beings will always remain – we are all curious animals and we like to be in control. Because of this, we are not going to see the death but the evolution of print ads. Static print ads have come to pass and are replaced by interactive ads.

Solvil Titus bus stop ad is appearing in many areas of Singapore. But here’s the catch, the ad came with buttons and dynamic counters. Individuals can cast a vote on their preferred watch design with a press of the red button and their opinion would affect the numbers displayed.

It does not matter if the audiences are taking the voting system seriously or if the stats are accurate. What matters is that it caught the attention of so many people who were waiting for their buses.