What’s Creditable
A brilliant ad leverages on consumers’ association with strong brands. The shape of the Volkswagen beetle is unique and familiar to most consumers.
What Volkswagen did in this minimalistic ad was to trigger this familiarity through visual cues, which stimulated the emotions and perceptions consumers already have of the Beetle.
Volkswagen
Strong brands have an undeniable advantage over others, as they are immediately recognizable. Think McDonalds’ golden arches, Nike’s tick and Apple’s bitten apple. They have become part of the consumer experience.
How about Volkswagen – do you think beetle?
