What’s Creditable
In one of Robert Cialdini’s 6 principles of influence, there’s scarcity. “People assign more value to opportunities when they are less available.“ Similar to that, exclusivity generates more demand because not everyone is entitled to it.
What Alfa Romeo did in this ad is to maintain its superior image by emphasizing on exclusivity – Unlike others; some people are born to drive Alfa Romeo.
Are you?
Co-founder and editor of Penn Olson. A laid-back marketing student otherwise. Loves social media and twitters about everything! (yes even about the stranger who chants to himself) A huge Harry Potter movie fan who is extremely scared of geckos.
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