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The @Zappos WOW Culture!

ZapposLogoFullColorLast night, I stumbled upon some videos on YouTube that was featuring Zappos’s work culture.

What I saw was much alike to what I always believe in – A company should instill fun and not fear into the employees. Zappos is definitely one of the few companies that have achieved it. Another example would probably be Google.

But for now, let’s place our focus on Zappos, the online shoe merchandising giant!

If you haven’t already know, Zappos is an e-commerce website that specializes in selling shoes. Like how Amazon focuses on books, Zappos focuses on shoes. Its merchandise sales was $1.6M in 2000, and by the end of 2008, it has hit over $1 billion in revenue.

Its key to success? Great customer service and experience! With a group of friendly tele-operators, free shipping, wide array of products and free 365 day returns, it is extremely difficult not to like Zappos. Internally, they call this their WOW philosophy.

Some Facts: Zappos CEO Tony Hsieh

• Graduated from Harvard University with a BA in Computer Science

• Sold LinkExchange, an internet advertising network to Microsoft for $265M in 1998

• Co-founded Venture Frogs with Alfred Lin, his college mate

• Venture Frogs funded various internet startup including Zappos.com

• Made more than $200 million from Amazon’s acquisition of Zappos

• Has more than 1.1 millions followers on Twitter

Videos: What’s Life like in Zappos
Zappos on Nightline

Take a look inside Zappos

Ice Cream Party At Zappos

Some Thoughts

Are the people of Zappos a little too happy?

How are they able to balance work and play since both seem to c0-exist?

What happens when employees don’t have the discipline to manage fun and work?

I’m not too sure how Tony handles it in reality but the account figures suggest that his approach is working real good for him. Please Retweet this post if you support @Zappos. I’ll be doing my part too!

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About Willis Wee

Co-founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

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  • http://www.zapposinsights.com/ Jonathan

    Hey Penn, We are glad that our culture caught your eye! Thanks for the great post!

    Balance of work and home life is stressed, so that the work still gets done. We just aren't afraid to cut loose and allow you to have fun while doing it! First, and foremost, is the focus on great service. Getting the culture right helps everything else fall into place!

    If you are interested in taking a closer look at our culture, check out http://www.zapposinsights.com. There are some free video interviews on the main page, and a subscription service if you want to go deeper into how you might implement a culture of your own into your workplace!

  • http://www.penn-olson.com/2010/06/10/top-10-consumer-brands-on-social-media/ Top 10 Consumer Brands on Social Media | Penn Olson

    [...] highest ranked non-food & drinks consumer brand was found to be online shoe and clothing giant, Zappos.com, with an index of 46.3 per cent. Red Bull, at 47.4 per cent, is the only non-US brand to make the [...]

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