Harry Potter inspired?
I always thought to myself how wonderful it would be like to have a newspaper like The Daily Prophet (from Harry Potter). At last! Entertainment Weekly, a Time Warner Company magazine will start the ball rolling to making this a reality.
While The Daily Prophet has moving pictures, Entertainment Weekly will have advertisements played in video.
The magazine will use the technology to show 90-second of video advertisements. However, not all 1.8 million subscribers will have the chance to taste this new technology, only major cities like New York and Los Angeles will get the special edition featuring the high-tech ad.
The player, developed and made by Americhip Inc. of Los Angeles, is much like the chips that play music in some greeting cards and magazine ads and is rechargeable.
CBS Corp a Keen Admirer
CBS Corp. stated that it will be inserting thousands of tiny screens in the pages of the magazine, but it didn’t disclose details about the ad content and actual number of screens it will be placing.
How much will the ad cost?
“More than a can of Pepsi,” George Schweitzer, CBS’s president of marketing said at a news conference Wednesday.
Experts believe advertisers would need to pay about 100 times more than the usual traditional printed advert price.
Will it be worthwhile for the advertisers?
