Yesterday, hundreds of people gathered at Times Square to catch a glimpse of Britney Spears.
The reason why she was there? To award a lucky fan front row tickets to her show last night at Madison Square Garden. Britney spent her day tweeting hints (mostly related to her songs) on where fans could find her.
@larabuongiorno was the first to tell Britney’s clown, “I Seek Britney” and won 2 ringside seats to her show, The Circus. Other fans who made it there only managed to capture literally a glimpse of her as she stepped out of the bus, awarded the tickets and headed down to her show immediately after.
What does this mean? Back to my article, “How to: Bottle Fame on Social Media” celebrities need to make use of the power of social media to make fame stick around longer.
Look at what Britney (or rather her manager) did. A contest that lasted for less than 4 days with less than 20 tweets; and hundreds of fans turned up. Hype was created as fans guessed where their idol would appear, news about this spread online and the huge turn up got more people curious.
Cost? Two ticket price, a (super) short appearance and petrol.
This is the social media plus fame formula that I am talking about. Use it to brew more fame.
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