Study: 80% of People Use Twitter for Business

891 days ago by Willis Wee, in Uncategorized

Author's RSS

This RSS

According to a new research from Kamaron Research Institute, about 80% of the people use Twitter for business purposes. More than 8 in 10 listed “business” as the reason why they tweet.

This holds true for younger twitter-ers as well. Nearly half of those aged 25 and under gave “business” as the primary reason they tweet.

This Study, “Why Do You Tweet” was conducted online with a respondent group size of 280 Twitter Users.

It is common to see businesses on Twitter. Now that we have statistics to back our intuition, it reaffirms Twitter’s value in the business world.

This Study Came At The Right Time

Just 3 days ago, Biz Stone told Venturebeat that strategic statistic tools for businesses would soon be officially introduced on Twitter. Assuming the findings to be representative of the whole Twitter community, Biz Stone and co can very well expect a great sign up rate upon launch.

It seems like Twitter is doing all the right things to appeal to its users, helping it grow on the right track towards monetization; Stats for Business, Geolocation Tagging, Project Retweet, New Homepage.

Social Media Evolving to a Full Pledge Marketing Media

Social media has rocked the world and it is not hard to understand why. Not having a Facebook account would make you seem like an alien in college or workplace. It is becoming a standard way of life across the globe. With the amount of traffic these sites are generating, social media has certainly caught many businesses’ attention.

Slowly but surely, most social sites would evolve into a media for marketers. This is probably one of the reasons why teens don’t tweet and why Facebook experienced a growth in its age 55+ segment.

Let’s hope all businesses can be as cool and fun as @Mailchimp, @DellOutlet and @Starbucks.

Tags: Business, Research, Twitter

About Willis Wee

Co-founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

View all posts by Willis Wee →

SHARE THIS POST?
Subscribe to our RSS Feed, or follow us on Twitter
or simply recommend us to friends.

← 5 Microsoft Old Ads [Videos]

Britney Spears and Ellen DeGeneres Hit 3 Million Followers →

http://Martin.Lindeskog.name lyceum1776

How do you think FriendFeed is competing with Twitter regarding the business aspect of microblogging? Do you think that the management of Facebook will start focus on the business side of lifestreaming?
http://twitter.com/williswee Willis Wee

I would say yes. Facebook has started its real time searches and Facebook Lite after acquiring Friendfeed. Even if these new platforms are not intended to compete with twitter head on, it has nonetheless brought some level of threat to Twitter's stronghold in the micro-blogging world.

Just my opinion
http://Martin.Lindeskog.name lyceum1776

Willis Wee,

I agree with your opinon. I think that @FriendFeed will be a reliable alternative to @Twitter in the long run. It will be interesting to follow the development of microblogging platforms.
http://twitter.com/williswee Willis Wee

Yeap. It is. Great to have this discussions going on here.
strategic_growth_advisors

In the course of my Twittering experience, I thought that there are only a handful of people who use the social media site for a leisurely purpose. While you may commonly see “I ate a huge burger just five minutes ago,” most posts are directly marketing-driven. However, this is just another thought: should the Twitter management think of a new (and preferably free) feature since other similar microblogging sites are slowly catching up?
http://twitter.com/williswee Willis Wee

I guess most people uses twitter with business as their primary goal and leisure as secondary. Leisure is used to make them more humanize and be accepted by the Twitter community.
http://twitter.com/marvinldancy marvindancy

Interesting ….
http://www.penn-olson.com/2009/09/02/10-common-twitter-errors-to-avoid/ Penn Olson – 10 Common Twitter Errors to Avoid

[...] 80% of tweeps use Twitter for business purposes and you’re probably one of them. If you don’t have tools to measure your [...]
http://www.penn-olson.com/2009/09/16/review-yahoo-meme-put-to-test/ REVIEW: Twitter-Like Yahoo Meme Put To Test | Penn Olson

[...] Many social networking platforms started off with pure social networking goals in mind. But it doesn’t stop businesses from creeping in on social media. We understand that Twitter is already widely used as a business tool. [...]
http://www.penn-olson.com/2009/09/17/study-20-of-tweets-contain-brand-name/ STUDY: 20% Of Tweets Contain Brand Name | Penn Olson

[...] 20% of the tweets represent real people talking about a particular brand or product. Also, with 80% of the Twitterverse using Twitter for business purposes, we are already used to the culture of this [...]
http://www.penn-olson.com/2009/09/17/twitter-to-ask-for-funds-at-1-billion-valuation/ Twitter To Ask For Funds At $1 Billion Valuation? | Penn Olson

[...] have seen 80% of users using Twitter as a marketing tool. And recently, a study shows that 20% of our tweets [...]
http://www.penn-olson.com/2010/01/19/facebook-page-post-analytics-might-come-soon-pic/ Facebook Page: Post Analytics Might Come Soon [PIC] | Penn Olson

[...] brilliant idea might just spur Twitter to do the same. With most people on Twitter using it as a business tool, they would definitely appreciate this feature [...]
http://www.goblinridge.co.uk Ted Thompson

Interesting article, thanks for sharing! Ted
http://www.easyrecovery.co.uk/ data recovery

yes, and these 80% people are really happy after using twitter
http://www.penn-olson.com/2010/05/11/what-does-twitter-open-dm-mean-for-businesses/ What Does Twitter “Open DM” Mean For Businesses? | Penn Olson

[...] that a majority of Twitter users are business centric, the micro-blogging site is going full steam to establish itself as a business friendly social [...]