There must be good reason why Google, Bing and even Facebook are placing so much focus on improving search.
comScore released their monthly report on global online search, and unsurprisingly, number of searches has grown to an amazing size. As Internet penetration deepens, search engines has become more people’s common information resource.
Online searches hit 113 billion in July, which was a 41% increase from a year ago.
This would naturally put some pressure on the Microhoo! search deal, even if it has managed to grab some search share from Google.
What about Bing, product of Google’s rival? Well, the Redmond giant held 4th position with 41% increase over a year. I must say, it’s a really good start for a new search engine.
| Searches (MM) | |||
| July 2008 | July 2009 | Percent Change | |
| Total Internet | 80,554 | 113,685 | 41% |
| Google Sites | 48,666 | 76,684 | 58% |
| Yahoo! Sites | 8,689 | 8,898 | 2% |
| Baidu.com Inc. | 7,413 | 7,976 | 8% |
| Microsoft Sites | 2,349 | 3,317 | 41% |
| eBay | 1,223 | 1,723 | 41% |
| NHN Corporation | 1,243 | 1,526 | 23% |
| Ask Network | 929 | 1,291 | 39% |
| Yandex | 663 | 1,290 | 94% |
| AOL LLC | 1,148 | 1,023 | -11% |
| Facebook.com | 743 | 879 | 18% |
Looking at the search market by region, Europe accounted for the highest share of searches (32.1%) with Asia Pacific taking up second place (30.8%). What’s interesting is that Asia Pacific users accounted for the lowest monthly searches per user (84.7), which is relatively low compared to Latin America search behavior (130.4 searches per user).
This is probably due to Asia Pacific’s significantly larger population compared to the other regions. Hence, even with the lowest number of searches per searcher, it can still enjoy the second largest total number of searches.
| Worldwide Search Market Overview by Region July 2009 Total Worldwide – Age 15+, Home/Work Locations Source: comScore Search |
||||
| Searches (MM) | Share (%) of Searches | Search Usage Days Per Searcher | Searches Per Searcher | |
| Worldwide | 113,685 | 100.0% | 11.0 | 103.3 |
| Europe | 36,446 | 32.1% | 11.8 | 116.9 |
| Asia Pacific | 35,001 | 30.8% | 9.3 | 84.7 |
| North America | 25,095 | 22.1% | 12.5 | 110.6 |
| Latin America | 10,524 | 9.3% | 13.0 | 130.4 |
| Middle East – Africa | 6,619 | 5.8% | 10.5 | 97.3 |
