A Final Roundup of Startups in Asia Singapore

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SpellDial Wants to Make Phone Numbers History

SpellDial Wants to Make Phone Numbers History

    Feb 3, 2012

Bernard Leong on Internet Trends and Entrepreneurship in Southeast Asia

Bernard Leong on Internet Trends and Entrepreneurship in Southeast Asia

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Innova Tech is Going to Stop You From Losing Things

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    Feb 3, 2012

5 Great Ikea Commercials on YouTube

Ikea-in-Belfast-002Ikea has always been creative and bold when it comes to advertising.

Just doing a simple search on YouTube for “Ikea Commercial” will bring you a long list of its past commercials. Many of them are banned but obviously very well received by online viewers (just look at the number of views!).

While most of them are good, here are 5 that are definitely worth your time (at least in our opinion). Enjoy!

1. A reason to buy a new bed

2. Ikea’s Tidy Up series

3. Ikea showoffs its multi-functional furniture

4. The new one is much better

5. She needs a Ikea curtain

Note: Realized a change in Ikea’s logo typeface? Check it out here.

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About Willis Wee

Founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

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  • http://www.penn-olson.com/2010/04/16/10-factors-to-make-an-ad-viral/ 10 Factors to Make An Ad Viral | Penn Olson

    [...] Use humor: Funny videos work best because we all love to share something that brightens our day. Ikea uses humor extensively, and has received favorable [...]

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