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Know Your Numbers: 10 Free Web Analytics Tools For Your Website

874 days ago by Sebastian Barros, in Business

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If you are a website owner, you will probably realize how critical it is to know not only your traffic growth but also its sources, visitors’ viewing pattern and loyalty, popular landing and exiting page and et cetera.

It doesn’t matter if you are running an e-commerce site or a blog, traffic analysis is key to performance measurement and enhancement. That’s why you need a clever toolkit to help you with the analysis. There are lots of tools available on the Internet, all with different flavors and capabilities.

I would like to share with you some of the coolest free web analytics tools available today.

1. Woopra

It delivers the richest library of visitor statistics in the industry, and has a high intuitive and easy to use interface. The client application is built as a framework for expansion, complete with an open API, plug-in capability, and a wide range of additional features.

2. Google Analytics

The most popular free web analytics tool available today. It is extremely useful and comprehensive, which explains the popularity!

google analytics

3. Clicky

This tool shows real time statistics and has its own version for the Iphone.

clicky

4. Piwik

Here we have a downloadable open source web analytics. It provides you with detailed reports on your website visitors (e.g. the search engines and keywords they used, the language they speak, the most popular pages).

piwik

5. Yahoo! Web Analytics

Yahoo provides a free full featured enterprise analytics, which now gives insights into the demographics and category interests of your website visitors. There are also campaign management features to help you understand each audience and align with their needs.

YahooWebAnalytics

6. WordPress.com Stats

WordPress presents its users basic statistics and graphs – an easy-to-use tool for basic analysis.

7. FireStats

A free version with basic but quick and useful information about your site.

8. GoingUp

This platform combines statistical information including visitors, referring URLs and even search engine traffic. It also provides a lot of information for search engine optimization by graphing keyword positions over time.

goingup

9. Blog Tracker

It is an invisible tracker that will count your blog visits and display other statistics. The tool is extremely easy to use and very useful for Bloggers who only need basic information about their blog performance.

10. Reinvigorate

Real-time statistics is presented and this tool also alerts you when something “different” is happening on your site. Like Google Analytics, you can see the number of clicks every link in your website gets. Correct dead spots and improve your site’s traffic flow.

So now you have 10 tools that are made just for analyzing your website performance. Let us know if you can add to the list!

Other Performance Measurement Resource

Using web analytics to measure social media ROI can be pretty tricky. Check out these posts for help!

1. How to: Measure Your Social Media ROI

2. 5 Common Mistakes When Measuring Social Media ROI

Tags: Web Analytics

About Sebastian Barros

Sebastian grew up in Santiago, Chile and later relocated to Malaysia. He has been involved in telecommunication and technology development for 10 years, and is currently working in Ericsson Malaysia, as Head of business development for Multimedia. Sebastian received his Bachelor of Arts degree in Business Administration from Gabriela Mistral University, and two Masters in Business Administration from University of Chile and Tulane University.

View all posts by Sebastian Barros →

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socialsonya

Another great article. Thank you!
http://twitter.com/sajjad_axe sajjad zaheer

good job , looking forward for some more informative ones
http://www.facebook.com/kristaarm Kristina Frangulyan

Useful resource Sebastian thank you

I'd like also to mention http://mon.itor.us/ (Free website performance, availability, traffic monitoring…..) it is absolutely free tool and have many cool features, you can check it out
http://twitter.com/ciacchi ciacchi

I find interesting also Koego (http://www.koego.com). Is focused on bloggers and has a very nice Twitter integration. Also all the reports are made with JS, no Flash.
http://www.linknami.com/ Andreas – Linknami

I think this is a useful resource, just tweeted.
http://www.penn-olson.com/2009/09/23/study-84-dont-measure-social-media-roi/ STUDY: 84% Don’t Measure Social Media ROI | Penn Olson

[...] hand may find this a tough nut to crack. Nonetheless, some form of measurement has to be in place. Web Analytics can help track how each social tool fared in terms of web traffic related [...]
http://www.penn-olson.com/2009/09/28/kiss-social-media-strategy-for-entrepreneurs/ KISS: Social Media Strategy For Entrepreneurs | Penn Olson

[...] is important to utilize web analytics to track your website performance. It informs you of your audience’s favorite posts and gives [...]
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drivinryan

Excellent post I had no idea that there were so many different tools for analytics. I also really enjoy the theme and layout of your blog. Here's to measured success
drivinryan

Hello to the new community. My name is Ryan adn I am a passionate husband, father, dog enthusiast and adrenaline junkie. I am blessed to find new and amazing tools everyday to help me connect with awesome individuals each and everyday.
http://www.digitalvinci.com/ SEM Sensei

A good summary, thanks. See also this list of the Top 10 Analytics Tools: http://www.digitalvinci.com/dv/post/Top-10-Web-….

SEM
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Very very interesting post..I like this one. gotta bookmark this one.
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I have been using Google analytics tool and its working good.Thanks for sharing the information for the other tools.
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Great work done by you. Thank you.
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Brad

Have you had any experience of http://exactostats.com ? Their demo only points to their own site and I'd like to know how it handles other sites. Thanks, Brad
mfarney

The problem with having so many options is that every one of these analytics tools generate different results. As I see it we should pick one and stick with it. Otherwise we might end up confused.
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http://www.penn-olson.com/2010/04/25/3-main-obstacles-to-implementing-a-social-media-strategy/ 3 Main Obstacles To Implementing A Social Media Strategy | Penn Olson

[...] the number one obstacle toward implementing a social media strategy is having insufficient data or analytics to measure ROI [...]
http://www.canedesign.com Miami Web Design

Thanks for sharing this useful information. All I have just read will be very useful for my new blog and there are very good tips. I didn’t know most of the things you shared with us!
P Anterkom

I have nothing against free tool, but pay a little more and you can get something like this http://personyze.com
Mikeynma

I love using heatmaps to track user behaviour on the site too, such as Click Density (http://www.clickdensity.co.uk)

Mikeynma
http://www.affordableseofl.com Tampa SEO Specialist

Great tools overview. My favorite used to be the Google Analytics but I am finding there is a couple that provide real time information that might be helpful for the SEO analysis. thx for sharing
Anonymous

I also really enjoy the theme and layout of your blog. Here’s to measured success. As I see it we should pick one and stick with it. Otherwise we might end up confused.
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I have been using Google analytics and Omniture and I am satisfied with both. Anyways, thanks for providing the alternatives.

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Nice blog.Great stuff its give me lot of loads.Thanks for sharing….
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I also really enjoy the theme and layout of your blog. I love using heatmaps to track user behaviour on the site too
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Wonderful articles Superb layout and great content keep up
the good work.Thanks to sharing