Email And Social Media Are Marketers’ Top Choice for 2010

853 days ago by Willis Wee, in Uncategorized

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According to the “2010 Media Planning Intelligence Study”, email and social media are the top media choices for marketers in 2010.

I guess the limelight social media is receiving in both the social and business worlds pretty well explains the result.

With all that said, email still managed to be the No. 1 favorite due to its simplicity and effectiveness.

Check out how other marketing media fared.

Radio and magazine advertising remained on the top few, but how long can they last with the inability to measure marketing effectiveness?

Online video not popular

The disappointing statistic for online video may signal to video sharing sites that marketers aren’t ready for them. What should YouTube, in particular do to encourage marketers to use its service for business activities?

Looking at how The Final Destination movie spoofs, produced by Shane Dawson and Obama Girl have attracted millions of views, this media is not all without potential. Perhaps that have sparked more future business involvement in effective online video marketing.

Tags: Ads, Advertising, Email, Marketing, Social Media, Study

About Willis Wee

Co-founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

View all posts by Willis Wee →

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strategic_growth_advisors

Hey, Willis. I guess the Internet still isn't geared towards online video marketing. However, when it does, we will be expecting it to come out with a bang (and a lot of views, as well).

I wonder why mobile SMS text is in the final 3 media choices? With 3G developments and stuff, what is still lacking? Almost everyone has a cellphone so why does it have a depressing output?Do you think networks should upgrade their systems a bit further to achieve a higher rate next year? I believe that give or take a couple of years, mobile marketing will start to gain ground, too.
http://twitter.com/williswee Willis Wee

yeap. I guess sms text marketing could be a little intruding. it also requires the person's cellphone number. But again, it could work out great for small businesses if used properly. It could entice members of a restaurant (for example) to make repeat purchases.
http://www.oberhauser.at Ortwin Oberhauser

Thank's for the good info!

Have a great day and stay tuned
Ortwin Oberhauser
feel free to follow me on twitter
@Oberhauser
http://www.penn-olson.com/2010/07/25/social-enabled-emails-have-higher-ctr/ Social Enabled Emails Have Higher CTR | Penn Olson

[...] We previously reported that email and social media marketing are marketers’ top two priorities for 2010. [...]