
Twitter has managed to shape its branding from a “what you’re doing” social site to a real time news source (e.g. Iran Election).
With blogging on the rise, news can be shared by anyone and is more viral than ever.
But because of this very phenomenon, credibility issues are also surfacing.
Issue of Credibility
On Twitter, you can share unverified information, knowledge and news anonymously, or as anyone else. There are no gatekeepers to ensure accurate transmission of news.
Co Founder Evan Williams (@ev) commented:
“Anonymity was a key thing for the people there … How do you have anonymity and trust … that is a key thing,” he said.
“It demonstrated a potential we thought was there … having worked on technologies that allow people to publish more information freely, I believe, is a good thing … but it also says to me ‘Wow,’ we have so much more to do.”
Reputation Validating System
So what plans do Twitter have up its sleeves to counter this problem? EV revealed that Twitter is working on a reputation validating system based on users’ ratings of each other.
“We are working on reputation systems … You may not know someone is trustworthy, but other people who are trustworthy trust them.”
It is also working on several other things to increase the site’s credibility as a rich source for information and trends. For one, tweets will soon have an option to show where they are coming from.
EV believes that that will reduce the number of unreliable tweeters around. For example, users tweeting about Typhoon Ondoy real time should be tweeting from Indonesia, and being able to verify that would help other users discern their credibility.
Twitter On The Right Track
I always appreciate how social media has allowed individuals to add their own flavor into the content they share. Professionally written and credible news reports are all good, but sometimes we are just looking for something a tad more personal.
On the flip side of the coin, we have people who abuse this privilege. What Twitter is doing can help us consume fast paced information with lesser chance of being misled or cheated.
Twitter is creating a community that builds on trust, eliminating people who don’t deserve it.
So what do you think? Let us know via comments.
Source: CBS
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Tags: Evan Williams, Twitter
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