Women Rule Social Media?

852 days ago by Sarah Chong, in Uncategorized

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It’s official.

Without us, social media sites will never grow this big. Brian Solis, an original thought leader of social media did a simple data collection, which was later used by Information Is Beautiful to prove women’s social media domination!

With the exception of Linkedin, YouTube, deviantART, Delicious and Digg, all other sites observed have women outnumbering men.

Digg is the only “macho” site with 64% male users.

Surprising?

Some are not surprised by the result because women are generally considered to be more sociable than men. But there are others who did not expect such imbalance. Whether women really rule social media is an unfair question here and hey, it’s social media, let’s move on to something more important.

It’s definitely good news for companies promoting products for females but what does this mean to marketers and the PR people?

Tags: Social Media, Study

About Sarah Chong

Co-founder and editor of Penn Olson. A laid-back marketing student otherwise. Loves social media and twitters about everything! (yes even about the stranger who chants to himself) A huge Harry Potter movie fan who is extremely scared of geckos.

View all posts by Sarah Chong →

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antonifebrerbarber

Yes, I'm pretty suprised. I knew women were outnumbering men in Twitter, but not in the other social media. Good news.
http://cawlin.com cawlin

I am a little curious about the twitter stats, did this negate spam bots? I only ask because I am followed by a few “hot chicks” every couple days.
strategic_growth_advisors

This is indeed great news for marketers whose target market are females. I don't really mind who is dominating social media as long as they are human. Well, if a study comes out that dogs rule social media, then that would be another story. Another creepy story.
http://twitter.com/Sarah_Chong Sarah Chong

LOL.
http://twitter.com/Sarah_Chong Sarah Chong

Yup it might include spam bots and i guess that problem is faced by Twitter only. There's this discussion going around that says we should look at the quality of users rather than numbers (: but its all good fun!
http://twitter.com/ChrisClayton Chris Clayton

Actually, facebook and myspace have more spammers than twitter. its just easier to find them on twitter.
http://www.penn-olson.com/2009/10/18/cool-digg-got-a-song-gotta-digg/ COOL: Digg Got A Song! Gotta Digg | Penn Olson

[...] guess it would come as no surprise that it is currently the irrefutable leader (dominated by males) in the social bookmarking [...]
http://www.facebook.com/sarfaraz.hassan Sarfaraz Hassan

doesn't surprise me. women are social.
http://www.twitter.com/DorisHullett Doris Hullett

Sarah,
I found you through a twitter link. This was really interesting.
You posed some good thoughts, and especially for
marketing and promotion of products. Thanks for your
research and interesting article.
http://www.penn-olson.com/2010/01/10/understand-your-twitter-followers-with-ad-ly/ Understand Your Twitter Followers With Ad.ly! | Penn Olson

[...] I better start managing my followers! More than half of them are not even engaged! Also, 70% of my followers are male, what happened to “women rule social media?” [...]
http://www.penn-olson.com/2010/06/27/understanding-women-in-social-media-infogrpahic/ Understanding Women In Social Media [INFOGRPAHIC] | Penn Olson

[...] rule social media, and they still do. Ethan Bloch, of Flowtown, has put together a comprehensive piece of [...]