Just 3 days ago, we found out that women are currently dominating the social web.
Well, at least we are left with Digg, the social bookmarking site.
I believe it’s consumer perception that led to Digg being the only site dominated by the males.
Note: This post is purely based on my own opinion, no studies or research has been done to prove it. Read on if you’re cool with this!
1. Digg and bury sound filthy
Ever since ancient history, men have been tasked to do the rough job: building a house, digging a well etc. And till this day, this perception has not changed much.
So what words do we associate Digg with?
What I thought of immediately were “Brown”, “Hole”, “Soil”, “Digging Spade” etc, which have stronger associations with men than women. In other words, the name Digg probably doesn’t sound feminine enough to attract the females.
2. Digg looks masculine
The logo shows a guy with a digging spade. What else can I say? That might have subconsciously driven some women away.
3. Digg sounds like our manhood
“Digg it” has become a convenient lingo for most of us. But wait, doesn’t it sound like a certain part of the male body?
Learning Points?
1. Think consumer perception before coming up with your logo or name. It will most certainly make a huge impact on your business. If Digg is targeting men, it has definitely succeeded.
2. Word associations are important. Every word, regardless if it makes sense, is critical to your brand image. Make sure your target group can come up with positive words when they recall your brand name.
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Willis Wee
