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Have a Facebook page but don’t know how to make it stand out?
There is nothing to be embarrassed about. Promoting a business on Facebook is a relatively new topic for most people.
But as always, the big players are quick to exploit this simple tool to gain presence on Facebook.
We have identified 10 of these businesses previously and for this post, we have picked up some valuable points to hopefully help bring your page to greater heights.
1. Status Updates
Even though Facebook doesn’t have character limit for each status update, it is advisable to follow Twitter’s 140 rule to keep your updates digestible.
Unlike Twitter, the Facebook Page environment doesn’t really encourage business to babble. We seldom see updates like “I’m eating a nice chicken pie now” on a Facebook page. Keep your updates professional and yet personal. Comments can be a little more funky if it is aligned to your overall corporate image.
2. Use Applications
Looking at what iTunes (Apple) and Pizza Hut did, useful applications seem to be pretty well-liked by fans. If you’re a developer, you probably can pull this through. If not, take a look at this list of Facebook applications. They are not as awesome as what the great brands have created, but you might just find something suitable for your page.
Involver.com also provides a couple of free applications that sync your Twitter updates and YouTube channel to your Facebook page. Check it out and see what it can offer to help enhance your fans’ Facebook experience.
3. Avatar
A vivid avatar can really make a big difference. Check out Coca-Cola’s:
4. Organize Facebook activities for your fans
To keep your fans engaged, run a couple of Facebook activities. Ask your fans to do a poll or create a discussion group and listen to what they have to say. It also shows that you care and value their opinion.
How about this?
Pull your nuttiest face until the 16th of July! Let your ugly mug do the talking and you’ll be able to take part in FMyLife’s first photo competition, and win some really fun prizes.
That is what FML did.
5. Keep your page updated
This the most crucial point of all. Many businesses (you can check it yourself) were successful in running a couple of campaigns before they abandoned Facebook. Most of them only go back when they need it.
There is no reason to abandon your fans. If a business were to be absent from Facebook, the fans should be informed. Having no time to manage a Facebook page is no excuse. With that, please keep your page updated. There is nothing more to it.
But if time is really an issue… why not let the fans “take over”?
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