STUDY: What Do Facebook and Twitter Users Want?

October 16, 2009 | Sarah Chong

  Comments

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• Harbour_Light
  Great information to keep in mind when determining where your business efforts in social marketing may be most appreciated. Thanks.
• Urs E. Gattiker
  Dear Sarah
  
  This is very interesting indeed. One concern I have before believing the stats you present is, however:
  
  1) did you control for any user demographics (e.g., age, gender)
  2) are user characteristics the same for Twitter and Facebook
  
  Before we know how these factors may have influenced your results I am cautious about the data you present (percentages) across these two networks .... their possible statistical significance as well as magnitude still remains rather vague does it not?
  
  Some even claim that Twitter for corporates is all about engagement:
  
  http://commetrics.com/articles/2009-week-41/
  
  and not necessarily sharing news. Any take on this?
  
  Thanks for your interesting post.
  
  Urs
  @ComMetrics
• Joan Miller
  Thanks for bringing is this info. It is very interesting the differences between the two social genres.
• paullevinson
  The use of Twiitter for news links is another indication that the Internet rather than newspapers and television is the future of news. More at newnewmediabook.com
• paullevinson
  The use of Twiitter for news links is another indication that the Internet rather than newspapers and television is the future of news. More at http://newnewmediabook.com
• paullevinson
  The use of Twiitter for news links is another indication that the Internet rather than newspapers and television is the future of news. More at http://newnewmediabook.com