Social media has much to offer in terms of building web traffic and awareness. But is it a must for businesses to engage in it?
The answer is no. Perhaps it is pretty apparent since we don’t see some of our favorite brands engaging in social media!
Social media is fun and cool. But that could very well deter businesses from using them.
Catch what I think about social media below.
Social Media In An Association Map
That is what I perceive social media to be and I believe it shouldn’t deviate too much from anyone else.
So how do we determine if a social media is suitable for our business?
It all depends on your brand image. No matter what we embark on, we have to be consistent in our messages, style and image. Brands like Dell, Wholefoods and MailChimp are engaging social media because their overall image matches consumers’ associations of social media.
We don’t see luxury brands like Gucci and LV promoting their brands on Twitter or Facebook because this will probably sabotage their high fashion and exclusive status.
Takeaway
The deciding factors when choosing social media to market your business isn’t directly about cost, reach, effectiveness and ROI. To make your social media campaign successful, it requires you to interact and connect with people. That itself makes social media special.
Poster ads and TV commercials can’t talk with consumers. Social media can.
While employing other media to market your business is pretty straight forward, social media on the other hand must be dealt with delicately. You wouldn’t want to jump onto the bandwagon and face a branding mismatch or any other types of social media disasters.
