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STATS: The Twitter Demographics

twitter-logoFacebook advertising data is handy when advertisers are studying their target groups. But with Twitter slowly becoming the next prominent social media marketing platform, it is important to know if Twitter offers the right audiences for your product too.

A study is conducted to find out Twitter demographics. Contrary to what was reported, about teens not wanting to tweet, teens are growing to love Twitter.

The full data below:

1. Females rule Twitter: Consistent with our previous post

superwoman

2. Mature age group: Weak proportion in the age 50-64 group

no twitter

3. High education: College students form the bulk

BookStack

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About Willis Wee

Founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

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  • http://www.penn-olson.com/2010/03/06/7-questions-to-help-businesses-get-ready-for-social-media/ 7 Questions To Help Businesses Get Ready For Social Media | Penn Olson

    [...] Facebook’s ad data would help you decide if your target customers are on it.  For Twitter, this Twitter demographic statistic will help you a long [...]

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