The Social Media Revolution [Video]

824 days ago by Sarah Chong, in Business, Video

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Is social media a fad?

Apparently not, according to this video, and it’s being backed by strong reasons!

It was explained that social media is causing a fundamental shift in the way we communicate. Some of the statistics might be overwhelming initially but they make absolute sense.

Some useful statistics for businesses:

• 25% of search results for the world’s top 20 brands are links to user generated-content

• 34% of bloggers post opinions about products and brands

• 78% of consumers trust peer recommendations

• Only 14% trust advertisements

• Only 18% of traditional TV campaigns generate positive ROI

• By 2010, Gen Y will outnumber baby boomers, and 96% of them would have joined a social network

• Social media has overtaken porn as the #1 activity on the web

The Social Media Revolution

A Huge Reason For Businesses To Start Using Social Media

On top of the 3 compelling reasons we came up with, this video has managed to use statistics to tell businesses why they should start social media. With the rise of social sites like Facebook and Twitter (and the recent integration of social search into search engines), peer recommendations have never been so influential.

Businesses are under constant pressure to give their best to the consumers. Start using social media to catch the buzz surrounding your brand. Trust me, you want to be the first to know!

Tags: Business, Marketing, Social Media

About Sarah Chong

Co-founder and editor of Penn Olson. A laid-back marketing student otherwise. Loves social media and twitters about everything! (yes even about the stranger who chants to himself) A huge Harry Potter movie fan who is extremely scared of geckos.

View all posts by Sarah Chong →

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vitezslavvalka

Great article Sarah! Vita
http://harmony-thiessen.myopenid.com/ Harmony Thiessen

Hey GREAT VIDEO…amazing facts too. May I ask where the research comes from?
http://twitter.com/Sarah_Chong Sarah Chong

thanks Vita! (:
http://twitter.com/Sarah_Chong Sarah Chong

Hi!

It's created by the author of socialnomics http://socialnomics.net/ glad you like it! rmb to pass it on!
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kellyoconnorirish

Fantastic video. I am going to direct my network to this post. Nice work.
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http://www.northeastcooling.com/ Mitch Byrne

I saw this video during a preso by Mr. Qualman at the SMC Chicago holiday party. It does a great job of illustrating how important social media is and will be in the future!
http://www.northeastcooling.com/ Mitch Byrne

I saw this video during a preso by Mr. Qualman at the SMC Chicago holiday party. It does a great job of illustrating how important social media is and will be in the future!
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