We see businesses on Twitter and Facebook, and know from the start that their very purpose on them is to make us buy.
But… how open are we to social media marketing?
Performics seems to have the answer.
The study involves examining 3,000 social media users, “to determine how consumers use social media in their daily lives, specifically in regard to finding out about different types of products and in relation to other media channels.”
Some of the interesting statistics
• 34% percent of respondents have used a search engine to find information on a product, service or brand after seeing an advertisement on a social networking site
• 30% of respondents have learned about a new product, service or brand from a social networking site
• 32% of respondents said messages about printable coupons on social sites resonate with them
• 28% percent of respondents said messages about sales or special deal notifications resonate with them
Making use of the data
1. Be search engine visible: More than one-third of the people who see your marketing tweets/updates are going to find out more about you through search engines. Not being visible there will just make you lose a potential sale.
2. Be ready. Have a presentable website: Your social media marketing efforts might be impressive and your analytics tells you that bulk of your traffic is coming from Facebook and Twitter. But if you just can’t seem to convert them to sale, you might need to consider revamping your website. Perhaps Apple.com could give you some inspiration. Remember that CTR doesn’t necessary lead to better ROI!
3. Coupons & promotions are cool: Giving coupons and promotional incentives might be a good social media marketing strategy to employ. It doesn’t only help increase revenue but also makes ROI tracking easy.
4. Forecast your social media marketing impact: If you’re planning a social media campaign for a client, the data below could help you forecast the impact of your social media campaign.
For example:
• Search engines traffic: Around 30% of them are inspired by your social media effort
• Coupon and promotion ROI: 30% x (No. of fans & followers) x Av. Sales
