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Yes we are referring to social media, again. Many believe that it will shape the way advertisers push products to the consumers, at least in the digital world.
Our previous video explained how social media is a simple shift in the way we communicate.
With more people feeling comfortable in sharing their thoughts through status updates, blogs and videos, businesses have started to see an opportunity.
And their latest interest? The mobile web.
There you go: An increasing number of people using smartphones, which focus on the mobile web and applications makes mobile advertising mouth watering.
Google is definitely enticed by this trend.
Its intention to dominate the future of marketing is clear with web dominance and its recent acquisition of Ad Mob.
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