Isman Tanuri works for a software giant on a typical day. However, his heart goes to helping businesses in Singapore understand and better connect with their customers through the social web. He blogs more about his thoughts on marketing and social conversations at A Groovyweb. I was recently reading an early chapter of Al and Laura Ries’ ‘The Origin of Brands’ and was struck by this concept: The world’s best and long-lasting brands were typically created by a divergence from an existing product category. These brands continue to survive not because of ...
Archive | November 12, 2009
![Facebook Grew. Twitter Still Stagnant [STATS]](http://www.penn-olson.com/wp-content/uploads/2009/11/Picture-15-250x250.png)
Facebook Grew. Twitter Still Stagnant [STATS]
Alright, it is between Facebook and Twitter again. According to Compete, Facebook experienced an increment of about 4 million unique visits while Twitter continued with its stagnant run in growth for the month of October. To be exact, it actually saw a 0.5 million dip in unique visits. Perhaps Twitter's India and Japan mobile strategy has not taken effect? Facebook According to a post that we wrote 3 months ago, Facebook had about 78.9 million users in the U.S and about 4.0 million in China and India. Today, the social networking giant has about ...
Facebook Got Man Out Of Jail
Apparently, if Facebook can get you into jail, it can also get you out of it. According to New York Times, Rodney Bradford, a 19 year old teenager was arrested for robbery. The twist is, he had an alibi. Rodney typed in a message at the time the crime was committed on his Facebook page, from a computer in his father’s apartment in Harlem. The message read, "Where's my pancakes". If there was anything he was grateful for, it should be the random urge of typing these 3 words into Facebook. "The district attorney ...
STATS: How Women Search And Share Product Info Online
Ever wondered how women search and share product information online? Statistic charts from eMarketer and reports from PopSugar and Radar Research will tell you exactly how. Interestingly, they also did a comparison between Gen Y and X women. Undoubtedly, Gen Y is more online savvy than X, especially in the social media segment. How women find information online From the graph below, it seems that online newspapers and magazines are the most popular source of product/brand information. With more people getting information through online news sites, could this spell doom for the newspaper industry? Search ...
![Japan’s Social Giants: Trends in User Numbers [CHART]](http://www.penn-olson.com/wp-content/uploads/2012/02/IMG_5437-80x80.jpg)
Japan’s Social Giants: Trends in User Numbers [CHART]
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