Social media marketing is not all about pushing promotions and hoping they go viral.
It is more than that.
One important aspect of social media marketing that we’re going to discuss in this post is branding.
For example, we all have an idea of what Starbucks is, which differs between individuals. Many things can influence your thoughts about Starbucks: your experience with it, a friend who is a Starbucks fan or an advertisement that you saw.
Branding makes up what a company means to most people.
Since social media is one of the hottest platforms that most business are jumping onto, it is essential to understand how it can help shape your brand image.
Design
1. Avatar
An avatar gives people a snapshot of what your brand is all about. The best bet is to use your company logo. No matter what, just be consistent with your overall image. Also, once your avatar is up, try not to change it drastically. Too many and too much changes might cause confusion, especially for small businesses with little online presence. Check out how MailChimp uses Jeffrey, its Chimpanzee icon as its Twitter avatar – a great success!
Logo
Twitter Avatar
2. Background
A YouTube channel and Twitter page require a background. Design is important as it is a big part of how you want others to perceive your brand. Check out how The New York Times managed to keep its newspaper image on social media.
Communication
3. Tweets and updates style
A ‘hey’ and a ‘hi’ bring out a different vibe. Watch your choice of words and speak in a manner that supports your image. Getting the right person to do the job is key as not everybody’s personality matches with your company’s.
4. Promotion methods
A business that uses discounts and coupons to entice its consumers will be seen differently from a company that doesn’t. The examples below will give you a better illustration.
5. Entertain and provide value
Keeping people entertained is important. And by entertaining it means:
Humanizing your brand. Be the brand that people want to hang out with.
Providing value to your followers and fans. It can be an informative blog post or a hilarious video by your employees
Making your information entertaining will encourage others to share it with their social network. You have hit the jackpot when an influential blogger decides to blog about your brand.
Conclusion
Branding on social media is just a small branch that stems out of most businesses’ overall branding. That’s why many people do not pay too much attention to it. However, consistency is very important to avoid brand dilution. Consumers want to know the same you regardless if it’s online or offline.
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