5 Guerrilla Marketing Campaigns Captured On Video

November 19, 2009 | Sarah Chong http://www.penn-olson.com/2009/11/19/5-guerrilla-marketing-campaigns-captured-on-video/

guerilla-marketing Watching great marketing campaigns uploaded on YouTube and Vimeo always helps to enlarge my view on marketing.

Here are 5 that I would like to share with you today!

1. Google Video

A Google frame, that was placed in areas where foot traffic was high literally gave a live “search result”. That sure got the attention of many curious passers-by. Now, who said an online business cannot run an offline campaign?

2. Flying Woks

A simple campaign that worked – just look at the crowd they gathered! A true inspiration for restaurants that want to create more publicity.

3. Car Scratched! (Static Paper)

I am sure this piece of static paper gave its “victims” a good shock. What a way to be memorable!

4. Kenwood

“The burnt car was put right in the center of a huge city, Milan. As soon as it was placed, some music started to blast in the air. Odd, isn’t it burning? Looking inside, the car was geared with a brand new audio system that can’t be stopped.” Splendid.

5. Coca Cola

This was both a commercial and an on-the-spot experiential marketing campaign. Coca Cola went true blue guerrilla and its budget was definitely put to good use. People who saw this live probably had an unforgettable experience.

(Catch our list of humorous commercials too.)