The debate of whether social media is really bringing in the moolah for companies is now more intense than ever.
We have heard you through comments and tweets and while most of you get it, some people are still stuck on the idea that social media is a fad. Like what we have said in our replies and posts, social media ROI is not wholly about the tangibles.
In fact, I hate the word ROI. If you really want to build genuine relationships and gain valuable feedback, you shouldn’t be thinking about the returns all the time. We have got to scrap the old way of measuring ROI and see the long term benefits of social media engagement.
But for those people who need to see the $$ to be convinced, this video by Socialnomics (I’m a fan) will serve that purpose:
