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Facebook Message Got Red Haired Boy Beaten

unhappy boyFriday was “Kick A Ginger Day”, read a Facebook message that encouraged students to beat up redheads.

“Ginger” is an insulting label given to people with red hair. Sheriff official, Richard Erickson said that the message might have been inspired by a South Park episode about prejudice against “Gingers”.

The curse landed on a 12 year old red-haired boy in Calabasas who was beaten up by more than 14 classmates. It was also reported that there were other “gingers” who were assaulted but were too afraid to consult the school for help. Although the identified victim did not suffer from major injuries, this incident highlighted the curse of social media.

A Facebook group could gather people to stand for fairness but at the same time, trigger violence.

The LA Times quoted:

…parent, Steve Bernal, said he was told that teachers led discussions in their classrooms about discrimination. Bernal said he was upset about what had happened but glad that the school responded so quickly. He said he was concerned about how the Internet may have motivated the students involved.

“How does this happen off of Facebook?” he said. “Doesn’t Facebook monitor these groups that are being created?”

Facebook spokesman Barry Schnitt said the network relies on its more than 300 million users to report problems with groups or events. Staff members then follow up to see if groups should be removed or reported to law enforcement, he said. Schnitt said he had not been made aware of this specific message or group.

“Inciting violence against any individual or group is against what we stand for and our policies,” Schnitt said.

Above 13 please

The victim’s classmates were probably around the age of twelve. While Facebook has explicitly stated that a user has to be above the age of 13, it can be easily countered by selecting an acceptable age.

Let’s face it, there is little Facebook can do. The most that can be done is for parents to monitor their child’s social media activity.

fb ginger

No son.

Stock photo powered by pixmac

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About Willis Wee

Founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

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  • hall_monitor

    This story made http://detentionslip.org ! Check it out for all the crazy headlines from our schools.

  • http://timmyjohnboy.com/ TIm

    Interesting episode! My question these days is WHERE ARE THE PARENTS! Your last sentice was perfect! Parents, if you love your kids, you'd make sure you know what your Kid's doing online! Check out: Keeping Your Kids Safe Online (an article I wrote on the subject).

  • Alex W

    willis how much can you bench press?

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