We know we have been overwhelming you with all the numbers and percentages and we are sorry.
To make sure you don’t forget or miss out on anything significant, we would be regularly highlighting some of the more important statistics that marketers should take note of.
Let’s start with 5!
#5. Each Negative Social Media Comment Costs 30 Customers
The stats: It was reported that for every negative customer review posted on social sites like Facebook, Twitter and YouTube, a company loses 30 customers. Viral could go both ways.
What should marketers do: Tracking social media buzz is almost as important as planning for a successful social media campaign. Prevent small issues from turning into major headaches. Rectify any problems by communicating with users. Every negative comment resolved is 30 customers saved.
#4. Grandma Online Shops More Than You
The stats: eMarketer reported that users above 65 year old are more likely to engage in e-commerce activities than any other age group.
What should marketers do: Make your website friendly to seniors by having features that make reading and navigating easy for them (think enlarged text and button size!)
#3. 4 in 10 “Friended” A Brand On Facebook Or MySpace
The stats: A large proportion of users follow a brand on Twitter and most do that because of exclusive offers. @delloutlet would be the classic example.
What should marketers do: The most obvious step is to provide offers and discounts. We have some tips prepared for you here.
#2. Marketing Spending in Recession Pays
The stats: According to the “Small Business Marketing Health Check” report from Hurwitz & Associates, small businesses that are doing well also increased marketing spending. A coincidence?
What should marketers do: Spend more (but wisely) during the recession and come out of it strong. It does not have to be in terms of dollars. Putting in time, effort and creativity could bring more returns than monetary investment.
#1 The Twitter Demographic
The stats: Twitter users are mostly college educated and fall between the age of 18 to 49.
What should marketers do: Don’t market to the wrong crowd!
