Inc. 500: Group Of Social Media Savvy Marketers

December 03, 2009 | Willis Wee

  Comments

• Eric Clickbooth
  Hey Willis,
  
  Thanks for the kind words. :-) I think a lot of companies are still trying to figure out the value behind Social Media and how it fits in to their overall business goals, before they hire someone to guide them into the space. Not only that, but social media also takes a company's overall message out of THEIR hands and gives the power back to the consumer/client (which is scary to a lot of businesses!). With that said, the transition can sometime take a LONG time before the C level executives/owners feel comfortable with it.
  
  For us, Social Media has allowed us to not only expand our reach and connect with our clients on a more personal level, but it has also given us a platform to share our knowledge and expertise to those that are looking to learn more about our industry and company.
  
  That being said, for us as a company, it's definitely been worth it! :-)
• Willis Wee
  Indeed :)
  
  Thanks and I enjoy reading blog.clickbooth.com.
• Sarge
  Interesting to see video and more specifically podcasts dying off so suddenly.
  
  It may be the case that text is much easier to produce than a podcast and video - but is it as effective?
  
  Sarge | BeginnerBlogger.com
• Willis Wee
  hmm. In my opinion, a video is hard to create. And something that is badly done will definitely see a lot of negative remarks on YouTube.
  
  Anyways, nice site at beginnerBlogger.com Sarge. Thumbs up! :)
• Sarge
  Very true - however I believe a great video is much more powerful than great text. I believe video can invoke more powerful emotions in people and emotions generally lead to actions - like buying products for example.
• Willis Wee
  indeed. I guess most of us prefer videos than text. It's fun and easy to consume information. We pay attention to them and perhaps that is why emotions are easily invoked.