For those who have watched Burger King’s shower babe video, I wonder what you guys think about it.
Like all men, I love hot babes but certainly not if it is done by Burger King, which I closely associate with delicious burgers (not sexy babes!).
According to Burger King, this campaign was inspired by a market research, which reflected that its breakfast customers were male dominated. And to them, a sexy babe is the answer to more sales.
Personally, I find it rather creepy. The campaign itself is no doubt creative but for a burger chain? My answer would be ‘no’. For me, it just doesn’t quite fit the Burger King branding image.
Sarah Power, Burger King’s marketing director U.K. and Eire for Burger King, said in a statement:
“Our shower-cam gives hungry Brits the chance to watch the BK Shower Girl singing in the shower every day to help them work up an appetite for our fantastic new breakfast range.”
I’m not sure if this campaign would work for most but it sure doesn’t work on me. How about for you?
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Tags: Burger King, Marketing
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