VIDEO: McDonald’s Ad Produces Steam!

770 days ago by Willis Wee, in Creative, Video

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mcdonalds coffee If you have followed my tweets and seen my last creative ad post, you would realize how much I love the #13 McDonald’s ad.

The clever use of what’s already there to turn what’s often ignored to something so attention grabbing.

Thanks to @omgzam (check out his awesome guest post too), I was introduced to this creative bus stop ad by McDonald’s.

The idea is simple but intriguing: when the steam from the hot coffee balloons, a message “Your coffee is ready” appears.

Catch the ad below.

Via The Inquisitr

Tags: Ad, Creative, McDonalds

About Willis Wee

Founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

View all posts by Willis Wee →

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http://www.webtint.net Jonnyy

Love it, what a great idea Now I'm puzzled as to how the steam escapes again xD
http://www.webelongtous.com/wedesignblog wedesignblog

It's does get attention but don't you think it looks more like it's on fire? The execution could be more apt for possible a fire prevention system.

The coffee cup really looks like it's on fire.
http://twitter.com/williswee Willis Wee

that i would agree. heh. but at least it is something out of the box.
http://twitter.com/williswee Willis Wee

beats me too! =x
ceritacinta

wow…its really interesting; the ads really make people pay attention to the ads…nice;
omgzam

Here's a rough idea on the creation of the steam machine, http://www.crabfu.com/steamtoys/diy_steampunk/; explaining where they get the steam from. For the “how the steam escapes”, the ad board isn't air tight; the steam produced can slowly disperse from the 'gap'.
http://www.jenzalewski.com/ Jen

That's a really great idea, actually. Original and eyecatching!
http://www.empfehlenswert-wien.at/ wien

great idea
http://www.penn-olson.com/2010/08/18/mcdonalds-plants-sleepers-under-coffee-ads/ Ad Stunt: McDonald’s Plants Sleepers Under Coffee Ads | Penn Olson

[...] The copy relates strongly with the planted sleepers: “Looks like someone could use a free coffee.” It brings people laughs and gets people to talk about it. This isn’t the first time McDonald’s has produced such excellent coffee ads. We previously shared one that could literally produce steam! [...]