STATS: 40% Of Singaporeans Are On Facebook

766 days ago by Willis Wee, in Uncategorized

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I’m not too sure which country has the biggest proportion of Facebook users, but I do know that Singapore is possibly one hotspot. According to Facebook’s advertising statistics, 38.7% of Singaporeans are on it (That is 1.87 million users divided by a population of 4.84 million.)

As for the U.S, about 33.8% of Americans are engaging in this popular social networking site (That is 103.68 million users divided by a population of 304.06 million.)

Facebook Marketing?

Facebook data is like a gold mine. Dig it right and you would find the data that feeds your marketing need. A simple analysis from the data above will generally tell you one thing:

Facebook marketing is feasible in Singapore.

Tags: Facebook, Marketing, Singapore

About Willis Wee

Founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

View all posts by Willis Wee →

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http://www.penn-olson.com/2010/01/04/how-to-graph-your-countrys-facebook-demographics/ How To: Graph Your Country’s Facebook Demographics | Penn Olson

[...] ad data can not only tell you how Facebook-ish a country is, it can tell you its Facebook [...]
http://omgzam.com/ Nizam

I believe that the statistics are inaccurate because some of them have multiple Facebook accounts plus the number projected from Facebook only reflects those above the age of 13. However, all of us know that there are some children below the age of 13 on Facebook too.
http://twitter.com/williswee Willis Wee

hey Nizam. Thanks for the comments

'Multiple accounts' and 'under the age of 13' are definitely concerns. But when it comes to big numbers (in millions), these don't really matter much.

In fact ALL data are flawed. It is to what extend that we are able to accept the data's inaccuracy. But for this instance, I believe the data still brings value
http://sg.theasianparent.com/ Roshni

Facebook is a great way and tool to use to market your products. With less than $10 dollars in marketing I've managed to grow my Singapore based facebook fanpage to 7,000 members.
http://www.facebook.com/asiaparent
http://www.penn-olson.com/2010/03/24/twestival-spreading-the-love-out-of-twitter/ Twestival: Spreading The Love Out Of Twitter | Penn Olson

[...] don’t have many Twitter users in Singapore but we surely have a lot of Facebook users. 40% of our entire population are on Facebook and in absolute terms, we have about 1.9 million Facebook users. Wouldn’t it [...]
http://www.thesocialjuice.com/ melvin.ho.pw

wow, how did you do that with $10 dollars Roshni!?
http://nmtp02samantha.wordpress.com/2011/02/11/05-research/ #05. Research. « SAMSAM.

[...] credit: STATS: 40% Of Singaporeans Are On Facebook [...]