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Facebook: Your Bra Color Please?

Victoria-Secret-Fantasy-BraWhat’s your bra color?

I’m not a pervert, ladies, but there is currently a craze for reporting bra colors on Facebook. The good news? It’s for a good cause – to remind women about breast cancer and the need to go for regular check ups.

It is easy to get involved. Simply state your bra color and you’re done.

While some people might suggest that Facebook is stupid, I personally love its viral potential. Whether it is for a business, a petition or a simple WOM campaign like this, Facebook is widely available to help you spread your word.

Note: For guys, please stop the awkward questioning of what the color is for.

According to Telegraph, the most popular colors are “white,” “black” and “beige”.

what color is yours

Even the Facebook page of this seemingly impromptu campaign left no hint of who the creator might be. We might just be surprised. Could it be the work of Victoria’s Secret or Triumph?

That would be awfully creative.

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Via Mashable

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About Willis Wee

Founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

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  • http://ericaglasier.com/ Erica

    I thought the viral potential was impressive too, and dissect the participant's motivations here:

    http://ericaglasier.com/?p=442

    It would be very creative if it turned out to be Victoria's Secret or another bra manufacturer. They could reveal their “sponsorship” and offer a 10% off online coupon for everyone who updated their status.

  • http://twitter.com/williswee Willis Wee

    yea. great comment Erica :)

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    Facebook users are very bold so they talk on every topic.

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    OMG!

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