A recent Nielsen report revealed that the States is currently the country with the most people engaging on social networking sites.
More than 142 million Americans are on social media, with each user spending more than 6 hours on average each month. The result didn’t come as a surprise seeing that social media first originated from the states. Japan, which is the only Asian country on the list, takes second place.
While the list is pretty comprehensive, one might argue that the comparison is according to absolute terms rather than population proportion (like how we compared Facebook users in Singapore and the U.S), it still works as a good indicator of the top social media countries.
In global terms, social networking has certainly gained steam in the past 3 years. The growth rate saw a 50% jump in terms of time spent per user and 40% jump in terms of total users from 2008 to 2009.
The social media craze shows no sign of a downturn. Many “gurus” and businesses are riding on the wave but would social media end up like all other media (radio, telephone, tv, email) one day?
