What happens when you are an Ivy League school and you have so many things to boast about, you do not know where to start?
You’ve considered a website filled with tiny fonts of university information but even a geek would switch himself off. So how about a 17 min video that candidly summarizes all the things you want your potential students to know, from residential areas to CCAs?
Well, that was what Yale University did, and did very well.
If only they would want me.
Co-founder and editor of Penn Olson. A laid-back marketing student otherwise. Loves social media and twitters about everything! (yes even about the stranger who chants to himself) A huge Harry Potter movie fan who is extremely scared of geckos.
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