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Twitter local trends is now live for all users, but most locations aren’t available just yet. This feature upgrade has an obvious impact on the Twitter community – it makes trends more relevant. Not only does this improve user experience, it also helps to bring Twitter marketing to a higher level.
Getting a #tag onto the Global list of trending topics is tough. Also, the incentive for local business to do that isn’t as great as for multi-national giants like Apple or Starbucks. With local trends, we can expect more small businesses to use Twitter as a word-of-mouth platform; assuming that getting on local trends is relatively easier compared to the world trends.
We understand that P&G prefers Facebook to Twitter and a simple analysis reveals that Facebook’s precise ad targeting (besides its massive number of users) is the main reason behind this. Now with local trends available, I wonder if this changes what P&G thinks about Twitter.
One thing is for sure, Twitter is heading the ‘glocalize’ (global + local) direction – something that is advantageous to both small businesses and users.
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marco cosimi
