Shortening a long keynote to just 3 minutes is not at all an easy task. Shortening it into 3 words is even tougher, unless you are talking about iPad.
Seems like all you really need to know about Apple‘s iPad is that it’s Incredible, Beautiful and Amazing. Do Apple fans find themselves describing Apple products the same way? I certainly do.
These 3 words are always overly emphasized (in a good way) in every keynote Steve Jobs makes. But certainly not when he is criticizing Google and Adobe.
