The Social Media Age Distribution [STATS]

February 19, 2010 | Willis Wee http://www.penn-olson.com/2010/02/19/the-social-media-age-distribution-stats/

statistics This piece of information is priceless for marketers targeting America.

Pingdom has come up with in-depth statistics that tell marketers the age distribution of 19 different social sites: Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Tagged, Ning, Xanga, Classmates.com, Bebo.

This includes a chart that shows each social site’s age breakdown. So, whether you’re looking at social media as a whole or focusing on a particular social tool, this set of charts will help you understand your potential audience better.

Age distribution across all 19 social sites

Age distribution on individual social sites

age distribution

Observations

- Bebo and MySpace are 2 sites that have the largest proportion of users age 0-17. It could be the best place to start seeding your brand in young minds. Products like toys, video games or trading cards ads should be relevant to them as well (note: ethical issues might surface)

- MySpace might have a chance to get back into the race with a strong group of 0-17 age segment

- LinkedIn is the undisputed champion when it comes to appealing to users age 25 and above. We can assume this group of people have stronger buying power

- Classmates has the the largest group of users in the age 65+ segment

- Facebook’s age distribution is pretty evenly spread out. It has a platform for advertisers to specifically target a profile audience anyway