This piece of information is priceless for marketers targeting America.
Pingdom has come up with in-depth statistics that tell marketers the age distribution of 19 different social sites: Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Tagged, Ning, Xanga, Classmates.com, Bebo.
This includes a chart that shows each social site’s age breakdown. So, whether you’re looking at social media as a whole or focusing on a particular social tool, this set of charts will help you understand your potential audience better.
Age distribution across all 19 social sites
Age distribution on individual social sites
Observations
- Bebo and MySpace are 2 sites that have the largest proportion of users age 0-17. It could be the best place to start seeding your brand in young minds. Products like toys, video games or trading cards ads should be relevant to them as well (note: ethical issues might surface)
- MySpace might have a chance to get back into the race with a strong group of 0-17 age segment
- LinkedIn is the undisputed champion when it comes to appealing to users age 25 and above. We can assume this group of people have stronger buying power
- Classmates has the the largest group of users in the age 65+ segment
- Facebook‘s age distribution is pretty evenly spread out. It has a platform for advertisers to specifically target a profile audience anyway
