Animals always have a way into our hearts (and pockets). Even cartoon ones.
Businesses with a petsonality might find it easier to connect with consumers. The associations we have of pets and animals in general are mostly good. And they might help condition people’s perception of a brand in a very positive way.
Some businesses are completely built on their animal mascot, and they succeed not because of an adorable mascot per se (everyone can do that) but how they breathe life into it.
Here are some ways to do that:
Talk like it
MailChimp is known to communicate in a very chimpanzee manner, and it wins hearts.
Check out other animal web mascots here.
The SatsugaiCat, which recently won the shorty award is a real cat and its human tweets like one too.
Bring it (close) to life, if it is not already
ChurchHill Dog has a YouTube channel and it stars in all its insurance company’s advertisements. A mascot that’s non static is definitely more entertaining and relatable.
Make it a part of your campaigns
Make your mascot a bigger part of your brand by making it the theme of your marketing campaigns. If you are a travel agency with Travis, the dog which just went “missing”, let participants help you find him through candid photos at different famous locations in the world, and those who know where he is would stand a chance to win a free vacation. It can be anything, really. Just keep it fun and engaging.
Live up to your petsonality
First of all, create a petsonality that truly represents the way you want your consumers to perceive your brand. Do you want a bad ass cat or a loving puppy as your mascot? No matter what, be consistent and live up to it.
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Tags: Branding, pet, Social Media
