35% of the Fortune 500 corporations have an active Twitter account and 23% have a “public facing” corporate blog.
That’s according to a study, titled “The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies.”
Other highlights below:
1. Insurance industry is Twitter savvy: The insurance industry is found to be the most Twitter active among the others. This probably doesn’t come as a surprise as we last learned how an insurance company used Facebook to determine a client’s health status and denied her insurance claims.
2. Four of the top Five consistently post on Twitter: They are Walmart, Chevron, ConocoPhillips and General Electric. ExxonMobil is the odd one out.
3. Podcast and video blogging: Both podcast and video blogging usage increased from 16% and 21% in 2008 to 19% and 31% in 2009 respectively.
