5 Social Media Marketing Case Studies

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Social media is about building relationships through value creation. This simple rule of thumb is reiterated almost everywhere, yet many businesses still don’t understand this basic rationale, and limit themselves to traditional push communication.

Times have changed, so have the consumers. The brand that speaks and engages wins consumers’ hearts.

Whether you’re a social media expert, a student or a business owner, the videos below will provide you with insights on how social media can be used.

1. Pipersport

Catch how Pipersport sells aircraft via social media. This video explains how each tool is being used and how Pipersport builds a community of pilots and aviation lovers. The ROI? Several aircraft were sold so far and according to the video, the most affordable aircraft cost $140,000. You do the math.

2. Ikea

Ikea showed the world how it cleverly used Facebook photo tagging to create a viral campaign. Click here to find out what we have learned from this awesome campaign.

3. Tangs: Blogathron

Social media campaigns don’t necessary have to be online based. Often, combining offline and online channels generates the best results; especially for Tangs, a shopping mall that thrives on human traffic. This event, held in the city, had surely captured the attention of many curious onlookers.

4. New Urbanism Blog

Social media marketing need not be sophisticated. Depending on your goals and budget, sometimes a simple blog does wonders. This video depicts how New Urbanism Blog creates thought leadership and builds connections with its readers.

Each post is short and very topic oriented, just like what we suggested in our social media KISS strategy.

5. How P&G Advertised Tampons

Speaking the teenage girls’ language and engaging in conversations with zero hard selling  – that was how P&G advertised tampons in a subtle manner. A great example highlighting the importance of understanding the audience before launching a social media campaign.

The video also reported that the return was 4 times as effective per dollar spent than the usual advertising! A dream come true for most marketers.

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