Twitter Business: What To Say in 140 Characters

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A tweet only allows 140 characters but for most businesses new to Twitter, they can’t seem to find the right content to tweet on; except product launches, promotions and hard selling messages.

However, one-way communication can only take you this far on Twitter. Businesses committing this mistake would soon find a decreasing number of followers and if they are lucky, an angry follower would come along to give them a wake up call.

It resembles how lost we were when we first started out on Twitter. What’s more, for people who need to tweet on behalf of a business entity, they are certainly facing an uphill battle.

Be casual, act and tweet like a human. That’s what I propose to businesses. No one wants to follow a business that is too into itself.

Below are 5 ideas on what to say in 140 characters:

1. Picture/Video

Why not share a picture of you and your colleagues making funny faces? It shows others how fun your working environment is.

2. News

A news related to your industry should interest your followers too.

3. Conversation

Read tweets and reply them. Spark off a healthy conversation and expect others to join in too.

4. Trending topic

There is always something happening on Twitter that is worth a mention or tweet.

5. Experience

Tweet about any good experience you have encountered and avoid ranting. At least, not on a business profile.

Conclusion

Remember, these are not hard and fast rules. Just some ideas to get you started, and hopefully, you would develop your own style along the way. That very style should represent your company’s personality.

More Twitter resources here.

Note: This post is inspired by a marketing executive asking what to tweet on Twitter. I’m assuming others might face the same problem too. Hope it helps.