How A Restaurant Uses Foursquare To Gather 161 Users

698 days ago by Willis Wee, in Business

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foursquare_boy My jaw dropped when I first learnt about this genius Foursquare move. AJ Bombers, a burger joint, showed businesses how Foursquare can be used to its maximum advantage.

It managed to gather over 150 Foursquare users in a single location, all with a common goal to unlock the Swarm Badge and raise funds for Milewake SWSX. The Swarm Badge is awarded to 50 or more people who check-in simultaneously in the same location.

The effort was also supported by Foursquare itself.

AJbombers-Foursquare

Twitter was used as the primary communication tool and a Twtvite was used to manage the party list. The video below showcases the success of this event.

You can read the entire interview with AJ Bombers here; By Steffan Antonas.

Businesses Create Value For Foursquare Users

More people are using Foursquare, but if we were to study carefully, it is businesses that made Foursquare valuable. Think about the recent Starbucks collaboration and this restaurant case. The gameplay doesn’t add much value; businesses do.

Nonetheless, full credit to Foursquare for their success!

Tags: AJ Bombers, Business, foursquare

About Willis Wee

Founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

View all posts by Willis Wee →

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http://blog.steffanantonas.com Steffan Antonas

Hey Penn,

Thanks for picking up the story. Joe Sorge really has embraced social media the right way and shows that with a little bit of creative thinking and some good old fashioned hustle, you can get a lot done.
http://twitter.com/williswee Willis Wee

Thanks Steffan! Nice job with the interview
http://%/budte-sha-shasctlivi2 Алексей

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Хм …
http://www.penn-olson.com/2010/04/09/is-location-based-advertising-effective/ Is Location-Based Advertising Effective? | Penn Olson

[...] and have fun with its simple badge collection game-play that motivates users to check-in (e.g. the swarm badge). “Location-based advertising” comes in the form of reviews created by Foursquare users of a [...]
http://www.penn-olson.com/2010/04/30/12-social-media-tips-for-small-businesses/ 12 Social Media Tips For Small Businesses | Penn Olson

[...] For example, we recently covered how a restaurant smartly used Foursquare’s swarm badge to gather 161 people to their restaurant. The tools are dead; make them alive through [...]
http://www.penn-olson.com/2010/05/13/7-creative-examples-in-digital-advertising/ 7 Creative Examples In Digital Advertising | Penn Olson

[...] AJ Bombers, a burger joint, showed businesses how Foursquare can be used to its maximum advantage. It managed to gather over 150 Foursquare users in a single location, all with a common goal to unlock the Swarm Badge and raise funds for Milewake SWSX… catch more here. [...]
johannabartley

Great interview indeed! Besides that, I am happy to learn that Foursquare can be used by restaurants in their advantage. I was asking myself how many San Diego restaurants even know about this social site? And if they do know, does it help them?
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Social media is very important for business.