Brilliant Ads: How Durex Condom Fits Into Her Body

692 days ago by Willis Wee, in Creative

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durex Once our eyes are set on it, these ads automatically create explicit images in our mind.

The Durex logo is placed perfectly at the “sweet” spot. The words that make up the visuals are sufficient to convey the message. Do they mention anything about Durex’s condom quality? No, because there isn’t a need to.

Its peripheral cues magically place Durex right at the top of our minds with a clutter breaking effect.

Designer: Andrej Krahne

Durex Type-Sex_Durex-02

Durex_Type_1

Durex_Type_2

Via: adsoftheworld

Tags: Ads, Creative, durex

About Willis Wee

Co-founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

View all posts by Willis Wee →

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neverwong

Picture 3, YOUR DOING IT WRONG. Spewing on her face is perfectly acceptable.
http://here.com/ Joe

Tasty Fruits…WTF?
itsdacinch

Now that is funny, thanks
joeballs

Very cool!
bestgiftsfor

Damn…my wife is gone for two weeks and I have to see this….now I've got to go find something to keep me busy
manny

overload? fatal error? wow, what a positive portrayal of men during sex…
durex > than trojan though for sure, even though crown >>> both
nebrow

The 'designer' should have chosen ANYTHING but hobo as a typeface to work with… there's nothing sexy about that typeface at all…
http://www.fitness4mum.com/ fitness geek

Awesome visuals. Did these adverts actually get printed bcos I'm not sure you'd get away with that in the UK?
http://manishahujas.blogspot.com/ Manish Ahuja

Considering the product of from the company, and the sensitivity of the way it must be promoted, the only word that comes to my mind after seeing these ads is BRILLIANT!!!
gitaaftab

i want good sex
http://www.condom-sizes.org/condom-sizes/condom-sizes Peter

that’s really creative, I must admit
http://www.1stopcondomshop.com/lubricants.html Personal lubricant

Condoms have been sold through machines in the larger bedrooms for several years. The idea of distributing them for free to all interested houses came from Chief Student Health ..