INFOGRAPHIC: Guide To The Social Media Marketing Landscape

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According to a survey by CMO Club and Bazaarvoice, 81% of CMOs plan to “link their annual revenues to their social media investment”. The current social media rave hasn’t only caused a boom of social sites to surface but also attracted businesses’ attention.

But with so many social media sites to choose from, it could be a brain-racking task to identify relevant tools to achieve your business goals. Though Facebook and Twitter are the 2 most prominent sites that businesses have utilized, it is in a company’s best interest to understand how other tools could further assist in its big social media plan.

This infographic created by CMO.com contains insights on how each social tool fare under the four digital marketing aspects: (1) Customer communication, (2) brand exposure, (3) traffic to your site, and (4) SEO. A quick glance would allow one to quickly identify the pros and cons of using each tool. Click the image to enlarge.

Thanks @lionelng for the heads up.