The “tablet” is currently one of the trending words in the tech world. Who else, other than Apple’s iPad has the obvious headstart over the rest?
Well, it seems like HP wants a share in this tablet market too. It recently released its “HP Slate” video ad, and boy, is there a major similarity with iPad’s ad. In fact, the product on the video looks like an iPad stamped with a HP logo.
And guess what? The HP Slate doesn’t even have an official name or a launch date. But it does have something that you might like: It offers full Adobe support (air & flash) and allows multiple applications to run simultaneously, as according to The New York Times Bits Blog. Could that threaten iPad’s sales growth?
This seems like an advertising war between HP and Apple. Both companies are trying to be on top of consumers’ mind even before the product is fully unveiled. As usual, Apple has done a great job to keep fans in suspense. First, the iPhone and now the iPad.
On the other hand, HP’s timing and ad visual effects are far from apt. Maybe, Apple is just the more sociable brand among the two, which further emphasizes the importance of brand engagement in today’s marketing era.
HP Slate Ad
This video is basically about slides and glides. It doesn’t tell the viewers anything else. Compare that with Apple’s? Though similar, Apple’s ad does a better job in intriguing the viewers.
Apple iPad Ad
HP has worked hard on this product for 5 long years and it is still one step behind. From HP’s Blog:
“FCC want us to let you know that this device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained”
I wonder what is the official name of this HP tablet. HPad, anyone?
